Wishing makes it so in the Museum in a Shoebox, the online-only institution that pretends to take up space in the world. (Via Bad at Sports.)
Its summer project hits me where I live. If I had ruby red slippers, I’d click them.
This July, every single billboard in the city has been taken over by the Museum. It is part of the summer advertising campaign. Usual billboard motifs have been replaced by images of clouds, the theme of the Museum’s major exhibition. Look up at the sky and see if you can find a billboard that matches the sky at this very moment!
In Seattle, Roy McMakin produced something similar in his design of the art space known as Western Bridge, which he topped with a 2-foot panel of painted sky. The painting is McMakin’s idea of a trade: Because the building blocks the sky, McMakin replaced it with a replica.
back in the 70’s, when I was a young art student at Rutgers, I took a class from Geoffrey Hendricks (an original Fluxus member), who was often referred to as “cloudsmith” for his extensive work with sky imagery, including billboards, in NYC and environs.