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Michael Rushton on pricing the arts

Droit de suite

February 27, 2014 by Michael Rushton 2 Comments

how much to the artist?Legislation is proposed to bring droit de suite – a rule in which some artists receive a share of proceeds from some resales of their art – to the United States. The New York Times reports here, and blog neighbour Lee Rosenbaum analyses the proposal here.

I will just deal with one point. Patricia Cohen in the Times writes:

Artists have long complained that unlike composers, filmmakers or writers, they do not receive a share of future sales.

But that is a very partial view. All artists in all genres can receive one or both of two kinds of revenue: up-front payments for their work at first sale; and later royalties. Recording artists and writers, for the most part, rely on royalties, although the more promising ones can also receive an advance on their work. Visual artists, traditionally, receive all payment at first sale, and nothing thereafter. Is this unfair? We can’t say that based on this information, because it depends on the relative size of the payments. There is nothing in this different treatment of artist compensation across genres that is inherently unfair. The payment visual artists receive at first sale are, in part, a function of how the buyer believes the work will retain its value. If it is expected the work will age well (in a monetary sense), that increases the initial payment the artist can command.

Droit de suite reduces the net value of a work of art to the collector. She knows that a future sale, if it meets the criterion for a droit de suite payment to the artist, will mean less profit for herself. And in turn, that reduces the amount she will be willing to pay for the art in the first place. So there is no guarantee such legislation will work to the net benefit of artists. You cannot increase the amount collectors ultimately pay to artists simply by a work of legislation – supply and demand don’t work that way.

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  1. ArtsJournal – Top Posts From AJBlogs 02.27.14 says:
    February 27, 2014 at 10:22 pm

    […] Published 2014-02-27 Minimum Viable Product AJBlog: The Artful Manager | Published 2014-02-27 Droit de suite AJBlog: For What it’s Worth | Published […]

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  2. For What It's Worth | Droit de Suite revisited says:
    June 30, 2014 at 12:02 pm

    […] My previous post on the topic (sorry for being repetitive) is here. […]

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Michael Rushton

Michael Rushton taught in the Arts Administration programs at Indiana University, and lives in Bloomington. An economist by training, he has published widely on such topics as public funding of the … MORE

About For What It’s Worth

What’s the price? Everything has one; admission, subscriptions, memberships, special exhibitions, box seats, refreshments, souvenirs, and on and on – a full menu. What the price is matters. Generally, nonprofit arts organizations in the US receive about half of their revenue as “earned income,” and … [Read More...]

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