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Class 3 focused on personal branding, and then transitioned to idea development and enterprise creation. We talked about 3 issues related to personal branding: alignment, extension and integrity. We (often humorously) compared students’ responses from their assignments (asking 2 people who knew them personally to describe what makes them distinct as individuals, and 2 … [Read more...] about Recap, Class 3, Entrepreneurship in Music and the Arts

I’ve hit that point (already) in the semester where I realize that I won’t be able to accomplish all that I had planned. Here, for this course, the semester is divided into 2 blocks, each around 7 weeks long. Some students will only attend the first of these blocks, some with attend both, and some will attend only the second one. As such, for planning purposes I proposed to … [Read more...] about Class Three Planning, Entrepreneurship in Music and the Arts

I believe it was wise to introduce and begin to work through my Zone One, Personal Entrepreneurship. Referencing again, Bill Green’s excellent definition of entrepreneurship, “we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or intellectual, “ in Zone One, the individual becomes the … [Read more...] about Recap, Class Two, Entrepreneurship in Music and the Arts

I asked students to write to me, to tell me where they saw themselves professionally in 5 years. I asked this because I realized that most, if not all, were taking this class to learn “tools” to assist them in their move from student to music professions. The responses received so far, around half, express quite a range of aspirations. One student writes, “In … [Read more...] about Class II Planning, Entrepreneurship in Music and the Arts

In my most recent post I meant to include the working definition of entrepreneurship that I use in my classes (and in my own work). It comes from William Green, the former Dean of the College at the University of Rochester. …we understand entrepreneurship to mean the transformation of an idea into an enterprise that creates value—economic, social, cultural, or … [Read more...] about Working Definition of Entrepreneurship