Plus: a bonus, non-hypothetical question for you! Now that the end of the fiscal year has passed, and while you're busy toting up the red ink and how you'll hide it from the board and your funders, let's all try not to make the same mistakes regarding your marketing budget for the coming year, okay? This one’s not for the marketing folks. They know what they’re doing. … [Read more...] about Nonprofit Arts Leaders: Just Like the Overhead Myth, Ratios are Ridiculous
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Nonprofit Arts Marketing – Drive for Image First; The Road to Revenue Follows
Or, Drive for Money First; The Road to Oblivion Follows Over the last couple of columns, we’ve talked about the coming war. I need a break from that, and I’m sure you do, too. Let’s head back over to the land of the living, at least for the moment, and help them support your work. In your nonprofit arts organization, the person leading that effort is the marketing … [Read more...] about Nonprofit Arts Marketing – Drive for Image First; The Road to Revenue Follows