I know. The latest data shows that Giving Tuesday is responsible for about .056% of your donations this year. And while that doesn’t sound like much, if it were multiplied by 365, you find that it is 20 times the daily rate necessary to reach your contributed revenue goals. But let’s take another look at that data. Your organization already has days where donations … [Read more...] about Giving Tuesday Is Coming - Just Another Gimmick?