Or at least I hope they die. I don't think they serve any purpose anymore.I'll call this yet another "solutions" post, though I don't know that the press release problem is one that many people have identified. I think it's real, though, and in the ongoing discussion about how to promote classical concerts -- and find a new audience -- the press release is something we ought to reexamine.It's a formal document, written almost like a newspaper story. Headline, subheads, content. With the emphasis on who, what, when, and where. More or less like … [Read more...]