classical music

Reaching out with love

May 17, 2019 by Greg Sandow

How could we think in a really big way — an expansive, loving way — about the future of classical music? I think we might move toward acceptance. Acceptance of classical music’s place in the world, even if it's not as large as we'd like it to be. I don't mean we wouldn't work to give it a larger place. But we wouldn't be angry at how things are now. We wouldn't blame anyone. And above all, to all the many people who don't love classical music, we'd open our arms, with loving acceptance. Because these are our fellow humans, who … [Read more...]

Shaking my head

March 29, 2019 by Greg Sandow

[Corrected version] Another day, more things in our classical music world that make me shake my head and smile. First a Boston Symphony press release, announcing what they’ll do next season. Bright, shiny language! They’ll offer “fresh, innovative projects alongside many of the most popular and impressive works ever composed for orchestra.” Which I guess sounds better than “fresh, innovative projects alongside the same stuff we always do.” Oddity alert: I’m quoting the press release I got by email. It’s … [Read more...]

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! -- about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]