Ardis Krainik | Sandow

Force of nature — how the Chicago Lyric Opera sold tickets

May 6, 2019 by Greg Sandow

Some anecdotes from the backstage front lines (so to speak) of opera in the US in the 1980s. I served on an NEA opera/music theater panel with two larger than life women, Beverly Sills and Ardis Krainik. Beverly at that time ran the New York City Opera, and Ardis (a beautiful soul) ran the Chicago Lyric. At one point they got in an argument. Beverly said it wasn’t possible to sell tickets to contemporary opera, Ardis said it was. Beverly was adamant. I thought Ardis was right. Because if she could sell them, they could be sold. I … [Read more...]

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! -- about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]