Here's a project I'd like to do, with classical soloists or ensembles. I'd like to help you brand yourselves, and then figure out a marketing strategy based on your branding. But here's the key to this -- your branding and marketing have to be based on who you are, in your deepest core. Let's bury forever the idea that marketing is about bullshit, about finding some lowest-common-denominator version of yourself that you can get people to buy. That'll just destroy you. This is the start of something I want to stress on my blog this month: … [Read more...]