This is the second part of a two-part post, abridged from a paper in Artivate, an online journal of entrepreneurship and the arts. In the first part (where you can also read the reasons why we've abridged the version we're publishing here), Jeff Nytch set forth a problem: That far too often in the performing arts (and maybe especially in classical music), we expect people to come to performances because the performances are supposed to be worthy in and of themselves. And so we don't do anything to make the performances an experience worth … [Read more...]

[contextly_auto_sidebar id="qiZ0zZXyVU8dA8tN3Eh9CMuKcMrZUavs"] From Greg:  Anyone who's read this blog will know why the words that follow caught my eye. They're about what a journal article I was reading called "the traditional orientation of arts presenting organizations (particularly, but not exclusively, “classical” music groups)." This, said the paper, might be expressed, “this is what we have to offer; won’t you come and see it?”.… To put it bluntly and in market terms: “you should want to buy this. [Now eat your peas!]” When applied … [Read more...]

From Greg I've been in email touch with Jeff Nytch for a few years. We have a mutual close friend, and of course a shared interest in teaching entrepreneurship at music schools. Last spring, Jeff invited me to speak at the University of Colorado-Boulder, where he runs the music school's entrepreneurship program. But what Jeff writes about here goes beyond any friend-of-friendship, or any speaking engagement. Jeff is not just an entrepreneurship teacher. He's an entrepreneur, and tells us here how he used entrepreneurship — defined much more … [Read more...]