Cariwyl Hebert

From Cariwyl Hebert: Reaching the 97 percent

February 18, 2015 by Cariwyl Hebert

[contextly_auto_sidebar id="vnH7t1v9MLC3G4iYBHkUTJmdeKuBxNM7"] From Greg: We think so much about how to reach a new audience. And by now it's clear that there are many ways to do that. One of them is by giving house parties. People new to classical music come, like what they hear, and they're hooked. Groupmuse, in Boston, is well-known for taking that road. But they're not alone. And they have a particular house-party approach. They host live performances, which makes them almost a blend of house parties and Classical Revolution, a … [Read more...]

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! -- about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]