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Greg Sandow on the future of classical music

Relaunched again

January 2, 2012 by Greg Sandow

My son Rafa -- first smile on camera

The new year has come, and after two months happily devoted to our new baby Rafael, it’s time to get back to work. Though not without a Rafa photo. Here he is, smiling, the first of his smiles ever caught on camera. He’s just a little past 10 weeks old as I’m writing this. Such a darling!

Although I see — looking back at 2011 — that I haven’t been idle here. Starting on October 4 (11 days before Rafa was born) — I did 18 posts that I’ve grouped under the category entrepreneurship, and which got a lot of comment. To see them, click the link.

Loyal readers will remember these, I think. I talked about branding yourself, by talking about your deepest core. About why we shouldn’t put so much stress on education and outreach, how instead we should go out and find our own audience. And about why photos of orchestras (and orchestra musicians) are so bad — the entrepreneurship connection being that if we want people to care bout us, we’d better make ourselves look like something people would want to care about.

But these links just scratch the surface. And one thing I especially loved were the comments. People suggesting better orchestra photos. (I’ve linked to just one of the posts I did, showing what people suggested.)

And, best of all, people telling their own entrepreneurial stories, for instance here. I like to think of this blog as a community, and it never felt more like one than when so many of you gave me these responses.

So happy new year to everyone! I’ve got more entrepreneurial stories coming up, plus much, much more. Including my Juilliard course on the future of classical music, which I start teaching on January 18. I’ve linked to last year’s curriculum, which I’ll update for the new year, and link to again when it’s updated. I’ll put a lot more entrepreneurship in the course than I used to.

And that’s it for now. Again, the warmest happy new year to everyone! 2012, for all sorts of reasons, should be a fascinating year for classical music — decline and rebirth very likely blended. I’m going to continue with some happy stories, more entrepreneurial delights reported to me by readers. Look for these Wednesday and Thursday, and on Friday…some striking news from the field.

Filed Under: entrepreneurship, personal

Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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