What can we learn about arts marketing from how people consume information about elections? Here are three observations: The 2024 Presidential election has been called the “vibes election”. Believe me, I wish people didn't just vote based on vibes and everyone spent serious time looking at high quality, factual information to inform their vote. But looking at the reality of how some people consume information, let's see what we in the arts can do to get more people in to experience art so … [Read more...] about It’s all about the Vibes: Lessons from the election for arts marketers
Washington Post
Nonprofit theater is in crisis. Want to know what the “dropped out” audience thinks? Read the comments
Theater leaders, Board members, and arts marketing experts have been the featured characters in the recent flurry of articles and opinion pieces about the crisis in the American nonprofit theater*. This makes sense, since these articles focus on how the theater institutions are responding to reduced audience demand and the resulting financial pressures. How can we find out what the audience thinks? There’s one source right at our fingertips: the comments section. These three pieces**: 1) … [Read more...] about Nonprofit theater is in crisis. Want to know what the “dropped out” audience thinks? Read the comments