Theater leaders, Board members, and arts marketing experts have been the featured characters in the recent flurry of articles and opinion pieces about the crisis in the American nonprofit theater*. This makes sense, since these articles focus on how the theater institutions are responding to reduced audience demand and the resulting financial pressures. How can we find out what the audience thinks? There’s one source right at our fingertips: the comments section. These three pieces**: 1) … [Read more...] about Nonprofit theater is in crisis. Want to know what the “dropped out” audience thinks? Read the comments
Colleen Dilenschneider
“But how is it?” Audience Confidence, COVID and After
Row X blog by Hannah Grannemann “Has anyone been to a show at the Tanger center yet? I know masks are required, but how is it? I have two Littles at home, and my mask has a filter, I just want to be comfortable and safe going there. Please do not turn this into anything political or negative comments, I’m just looking for reassurance…” More than 70 responses followed this question about the new performing arts center on my neighborhood’s Nextdoor page. “They require masks and also … [Read more...] about “But how is it?” Audience Confidence, COVID and After