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Row X

Hannah Grannemann on Audience Experience

Blumenthal Arts

Row X Wrapped

December 6, 2024 by Hannah Grannemann Leave a Comment

purple headphones on an orange background with the text Row X Wrapped

Everyone's seeing their end of year summaries of their year in music listening on their Spotify Wrapped or Apple Music Replays this week. It's a fun feature that these companies do each year, a great engagement point for those companies and their customers. I've also seen some arts organizations building on the trend with their own Wrapped features, like Blumenthal Arts in Charlotte, NC, that highlighted the highest attended shows, and the top selling drink from their concessions stands (the … [Read more...] about Row X Wrapped

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About Hannah

Assistant Professor and Director of the Arts Administration Program at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

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