Theater leaders, Board members, and arts marketing experts have been the featured characters in the recent flurry of articles and opinion pieces about the crisis in the American nonprofit theater*. This makes sense, since these articles focus on how the theater institutions are responding to reduced audience demand and the resulting financial pressures. How can we find out what the audience thinks? There’s one source right at our fingertips: the comments section. These three pieces**: 1) … [Read more...] about Nonprofit theater is in crisis. Want to know what the “dropped out” audience thinks? Read the comments
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Hannah Grannemann on Audience Experience
