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Hannah Grannemann on Audience Experience

About Hannah Grannemann

Photograph of Hannah Grannemann

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University Press.

In her 17-year career as a leader and staffer in the arts sector, Hannah was Executive Director of Children’s Theater of Charlotte, Managing Director of PlayMakers Repertory Company in Chapel Hill, NC, and Associate Consultant at C.W. Shaver & Company in New York City, a firm specializing in fundraising and strategic planning for arts and cultural organizations, plus other positions in the nonprofit and commercial theater. She worked on the team that planned the opening events for the Guthrie Theater Jean Nouvel building in 2006. Hannah has served on the Boards of the Society of Arts Entrepreneurship Educators, the League of Resident Theatres (LORT), Arts North Carolina, and Theatre for Young Audiences/USA.

Hannah has served on grants panels for the National Endowment for the Arts (Research Awards and Theatre/Musical Theatre Awards), the North Carolina Arts Council and the Arts Council of Greater Greensboro, and the Nevada Arts Council. Hannah is on the editorial boards of the Yale Theater Management Knowledge Base and the Journal of Arts Entrepreneurship Education. She is the editor of the Teaching Notes in the American Journal of Arts Management (AJAM).

She has been published in the journal Cultural Management: Science and Education, the Journal of the International Council of Small Business, and Arts Professional (UK). Hannah has had chapters published in Financial Management of Museums (Routledge), Business Issues in the Arts (Routledge), Case Studies in Arts Entrepreneurship (Emerald), Creative (and Cultural) Entrepreneurship in the 21st Century (Emerald) and Financial Management of Museums (Routledge).

She is a Coleman Entrepreneurship Fellow in UNCG’s Entrepreneurship Cross-Disciplinary Program. Hannah holds a BFA in Theatre from New York University/Tisch School of the Arts, an MFA in Theatre Management from the Yale School of Drama, and an MBA from the Yale School of Management. 

She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner’s blog We the Audience and began writing Row X in 2021.

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University … [more] about About Hannah Grannemann

About Row X

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Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

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