“While blurring the line between journalism and marketing is an issue, I am personally more interested in whether or not ‘content marketing’ – defined as any “marketing format that involves the creation and sharing of media and publishing content in order to acquire customers…” is a viable strategy for arts organizations.”
John Updike, Living His Entire Life As Literary Fodder
Louis Menand: “People who imagine Updike as serenely aloof from the world of his contemporaries, afloat in a bubble of New Yorker fame and public adulation, are missing the point of much of what he wrote. You might think that the Cheevers and the Pynchons had the better side of the argument about postwar American life, but you can do that only if you start by taking Updike seriously.”