ArtsJournal - Newsside

Are You A Teaching Artist? The Field Is Evolving

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Teaching artists bring their creative knowledge to K–12 classrooms, but there are many new opportunities for artists to engage communities that are outside of the traditional classroom. This symposium will introduce practitioners to experts in the fields of restorative justice, inclusion, creative aging, and even municipal government.

The Aesthetic Advantage: How beauty and business can intersect

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Beauty is disruptive; it widens our focus beyond return on investment, allowing us to distinguish the ‘good’ from the ‘profitable’. That’s the basis for a new course at Banff Centre called The Aesthetic Advantage. Lead faculty Diane Ragsdale talks about about how beauty and business can intersect to create something new. Watch the video and register for the program today at banffcentre.ca/programs.

Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences

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“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

Hitting + Things = Percussion

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The world runs on rhythm. From the smallest heartbeat to the movement of the planets, rhythm powers and defines our lives. Modern percussion takes the rhythms of the world and makes them music. Learn how with master percussionist Steven Schick. This free four-class course will make you listen to music in a different way. Click to find out how.

Pacific Northwest Ballet Case Study

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Getting Past “It’s Not For People Like Us” examines how the Pacific Northwest Ballet sought to cultivate interest among teens and adults under the age of 25, in part by showing that the art form could be meaningful to them. The ballet company’s efforts included revising promotional materials to appeal to younger audiences, posting online videos to familiarize viewers with the ballet, and holding teen-only previews. One result over four years was a doubling of ticket sales to teens.

Extending Reach with Technology

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Extending Reach with Technology, describes the Seattle Opera’s four-year endeavor to test which kinds of technology channels work well in audience engagement. A simulcast of Madama Butterfly succeeded in bringing in audience newcomers, while other efforts, such as behind-the-scenes videos, helped enhance the experience of patrons who already had a deep connection with the company. One important lesson from the work was that effective strategies require the involvement not just of the marketing department, but of the entire organization

Our Story

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This is a sponsored post. Tell your story and have it injected into our newsfeed. Only one sponsored post per day. It goes in our newsletters and social media feeds. A great click-through rate.