“The celebrity endorsement is a three-way relationship connecting the star, the product and us, and the internet has worked to draw all of its participants closer and closer together. We’re all mingling on the same platforms, our photos pinned to the same timelines. Social media influencers have narrowed the distinction between celebrities’ claims to fame and their ability to exploit that through sales: Influencers’ notoriety is itself derived from their facility at moving product.” – The New York Times