“Virtual entertainment is the new cultural center of gravity,” Authentic Artists founder and CEO Chris McGarry told Protocol. Authentic Artists has developed a dozen such virtual DJs thus far, and is powering their performances with a custom-built AI music engine that uses a catalog of 130,000 MIDI files to generate performances in real time. The resulting music is being fed into the company’s animation pipeline, and there’s a feedback mechanism for Twitch audiences to change the course of a set. – Protocol