That’s right, even the streaming device is getting into content now. (Actually, it already was; this is just the newest content it has acquired.) “Quibi’s content could be especially valuable because it features well-known celebrities. Hollywood also is hungry for new content because the COVID-19 pandemic has canceled or delayed new production. And the programming can help set Roku apart from its bigger rivals” – even while some of the rivals are featured apps on the streaming devices. – Los Angeles Times