The pitch is that .art instantly creates an identity aligned with the art world; you can see plainly why Apple Inc. rushed to register iphone.art and facetime.art, among 36 domain names. During the preferred access period, which launched in December, more than 2,000 domains were purchased on .art by cultural organizations, as well as tech companies, luxury brands and banks. Instagram.art, Rolex.art and Beyonce.art were all snatched up. Ditto: .art domains for the Louvre, Tate and Centre Pompidou. Mega-gallery Hauser and Wirth celebrated its 25th anniversary with a special .art micro-site.