“In the first 24 hours after tickets go on sale, an estimated 20 percent appear on secondary sites. This is often where tickets end up when scalpers and brokers use methods like creating bots to bypass captcha technology and scoop up a large number of tickets, or by creating numerous identities and buying tickets on prepaid credit cards that can be loaded up with cash at a local CVS or Rite Aid to take advantage of paperless ticketing. They make a profit by engaging in price gouging, selling the ticket for much higher than face value, and gaining an upper hand on the real fans.”