Great – but vinyl sales only accounted for about two percent of the market. Still, it shows that “people want tangible objects – it’s human nature, and there is still nothing as satisfying as cracking open a new record, placing it with care on the turntable, and letting the sound take you away, as you look at the album sleeve. Formatting a Spotify playlist will never compete with that, no matter how many millions of songs are at your disposal.”