Like the so-called “pivot to video,” a lot of the industry was built on a house of cards that one might, with some justification, call lies. Starting new publications seemed so easy on the internet. “From the start, though, there was a problem. The super-low costs of entry and the lack of geographic limitations that were key to the explosive growth of digital journalism were also key to its undoing. These new publications had no way to recreate the profitability and stability that the old regional monopolies had made possible.” – The Atlantic