Probably there will still be a lot of private showings, now that we’re somewhat used to the idea. And then … a return to Moviepass, or something like it? “To survive beyond the pandemic, theaters must persuade moviegoers not just to come back, but to come back more frequently than they did—to start thinking of their local cinema as akin to their favorite coffee shop. Because a return to pre-pandemic habits isn’t enough.” – The Atlantic