Novels started out long in the 18th and 19th centuries, got shorter in the early 20th century, and really started bulking up (especially genre fiction) after 1991. What’s more, readers love novellas all over Latin America and in South Korea and they appear regularly in continental Europe, but you almost never see new novellas published in the Anglosphere. Why? The writer’s muse notwithstanding, it’s about money. Lincoln Michel explains. (Oh, and what was the key factor in genre novels getting longer in the ’90s? Supermarkets.) – Counter Craft