Sociologists Jennifer Earl and Katrina Kimport have studied the ways that protest tactics and schemes have spread out of political culture and into other spaces, especially entertainment. They coined the phrase “ubiquitous movement practices” to describe how petitions, boycotts, and the like—once tactics used solely for political goals—are now deployed across all kinds of social and cultural concerns from trying to ensure Family Guy remains on the air to trying to get the Postal Service “to issue a Marx Brothers stamp.” – The Atlantic