Or at least that’s some of how it used to be. And Bollywood’s PR machinery, as in all of the film industry, worked overtime to support those stars. But things are changing. “Today, we are in the middle of a major transition. One of the great allures of stars, the reason for their success, is their mystery. One person among millions gets to make their dreams come true. … But today, anyone can be a star, truly. You can be an Instagram star, a Twitter star, a Youtube star, a Pinterest star, whatever! Put in enough work, be smart about it, and, in today’s world, you could easily be a star.”