The head of the Academy of Canadian Cinema & Television actually returned from a successful U.S. career for the job, so her perspective might seem somewhat U.S.-ian: “The way the Canadian industry is set up right now, we fund people to make work, but we don’t fund people to market work. If people don’t know a film is out there, and you’re not marketing it to them as American companies do, then you won’t get people to see it. It’s not that complicated, actually.”