There’s an optimal level of newness – not too familiar, not too surprising – that gets people receptive to a product, or a name, or an idea. Raymond Loewy, arguably the most influential designer of the 20th century, had an acronym for it: MAYA.
There’s an optimal level of newness – not too familiar, not too surprising – that gets people receptive to a product, or a name, or an idea. Raymond Loewy, arguably the most influential designer of the 20th century, had an acronym for it: MAYA.