“There is a strange business model called advertising-supported media that was once restricted to a small area of our life, like newspapers, but now it is taking over every area of our life. I wanted to understand the history of advertising, because it didn’t simply always exist this way. You typically would just pay for stuff, like newspapers or movies. The idea of selling a captive audience had to be invented. And the normative question is: What are the costs of everything being free? Are we paying in other ways? There is a covenant that, in exchange for free stuff, we expose ourselves to advertising. But is that covenant broken?”