“There is a reason that ritual is such a pervasive part of human experience that it appears in every culture, and dissected by a wide range of disciplines. … [They’re] ‘the symbolic codes for interpreting and negotiating events of everyday existence.’ In the absence of online rituals, we lack the signposts that can help us navigate difficult online experiences – or mark and appreciate the great ones. Rather than wait for rituals to gradually and organically emerge out of online life, it’s time for us to think about consciously creating [them].”