“Many of those museums that have altered their admissions models have noticed a shift in visitor patterns. Attendance doubled after fees were waived to England’s national collections in 2001, said the director of London’s Natural History Museum to The Guardian. When the Dallas Museum of Art nixed its $10 admission fee, its annual attendance swelled from 498,000 to 668,000, and the institution saw a 29 percent increase in minority visitors, Fortune reported.”