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Life's A Pitch

For immediate release: the arts are marketable

“You can’t leave the quartet, man.”

October 31, 2012 by Amanda Ameer

Two movies are coming out about ye olde classical music with CELEBRITIES - real, live ones! And the films basically have the same title. The first is A Late Quartet, starring Philip Seymour Hoffman (!) and Christopher Walken (!).  It chronicles the "Fugue String Quartet" as they learn of their cellist's Parkinson's disease diagnosis. Description, from West End Films: The four members of a world-renowned string quartet struggle to stay together in the face of death, competing egos and insuppressible lust. Set in iconic New York City, … [Read more...]

Bravo!

September 9, 2012 by Amanda Ameer

Van Cliburn, who has been reported as being extremely ill, gives a beautiful and sprited speech at his foundation's 50th Anniversary Gold Medalists Concert on September 6, 2012. We should all look and act so good! … [Read more...]

R.I.P. Authenticity, you had a good run

July 2, 2012 by Amanda Ameer

The last shark in the Atlantic was jumped today when a former classical music magazine editor's consulting firm issued a press release announcing that the company would be handling pianist Lang Lang's social media. Said shark-jumping was posted about on Slipped Disc earlier today. The press release, which can be found in its entirety here, explains: IPMC to help deepen the star pianist’s relationship with vast online community Inverne Price Music Consultancy has signed an exclusive agreement for social networking strategic services with Lang … [Read more...]

Some photos from The Armory that I probably wasn’t allowed to take but I didn’t do it when the Phil was playing

June 30, 2012 by Amanda Ameer

...promise! The New York Philharmonic's concert at The Park Avenue Armory last night was wonderful. I assume tonight's was terrific, too, but I'm home watching Step Up. The Philharmonic performed unannounced Gabrieli, Gruppen by Stockhausen, Rituel in Memoriam Bruno Maderna by Boulez, a smidge of Don Giovanni, which I'm sure the critics will like least, and ((swoon)) Ives’ The Unanswered Question. There's nothing worse than simply recreating a traditional concert venue in an alternative space, and that was not the case here.  As I said, I'm … [Read more...]

“You have viewers?”

May 25, 2012 by Amanda Ameer

Cellist Nick Canellakis hosts a series of  "Conversations" with classical musicians along with the guest who gets invited every time, pianist Michael Brown. Each episode comes complete with that nice, bookended Curb Your Enthusiasm traveling music.   Here is Season 1. Pilot: Michael Brown, pianist   Episode 2: Michael Brown, pianist   Episode 3, Michael Brown, pianist/first-and-only-guest   Episode 4, Rachel Lee, violinist   Episode 5, Orion Weiss, … [Read more...]

We’ll have a Campari about it.

April 26, 2012 by Amanda Ameer

A few weeks ago, Vivien Schweitzer tracked my meteoric rise to fame in The New York Times: OK well actually, it was a profile of pianist Yuja Wang, the reaction to whose concert dress I discussed here. The dress was written about in the Washington Post, the Los Angeles Times, by Perez Hilton, and by Jezebel, among others. The first Google search suggested when you type "Yuja Wang" is now "dress". Should you not have time to hark back to my original post, I wrote that Wang can wear whatever she wants so long as she can still play in it … [Read more...]

Things go better with music

April 21, 2012 by Amanda Ameer

From AdAge: Just months after 4-year-old music startup Spotify partnered with Facebook to goose new-user signups and reach new audiences, it's turning to a behemoth of an entirely other type: Coca-Cola.  Spotify and the Coca-Cola Co.have forged a strategic partnership to promote the music-streaming service as it launches in new countries. In turn, Coca-Cola will feature Spotify in a campaign as the beverage giant looks to double revenue by 2020. ...Spotify will be the centerpiece of Coca-Cola's "Year of Music" campaign in 2013, said Joe … [Read more...]

The Internet is a delight

April 11, 2012 by Amanda Ameer

Pitches, I have neglected you. I have no excuses except my Real Job and the 7 weddings I have to go to this year. I Tweet a lot: the lazy woman's blogging. But the Interweb continues to entertain, with or without my presence. First, via Alex Ross, we have Dan Deacon's Twitter exchange with Amtrak about his Carnegie Hall performance. The best part, believe it or not, is actually yet to come. That would be when Amtrak Tweets back, "@ebaynetflix Wow, that's awesome! We bet the performance will be amazing." And then some random … [Read more...]

Live from Los Angeles, it’s their orchestra

March 4, 2012 by Amanda Ameer

On Wednesday night, I went to the Los Angeles Philharmonic's LA Phil LIVE rebroadcast of Gustavo Dudamel conducting Mahler 8 from Caracas. Now in its second year, LA Phil LIVE features three concerts in movie theaters during the 11-12 season, seen in 450 theaters in the US and Canada. My friends and I went to Union Square, and as we chomped on popcorn, and slurped down Diet Coke, I thought unfondly of the hag glaring at my sister as she quietly unwrapped a cough drop at Avery Fisher earlier in the week. Here is the trailer: The … [Read more...]

Frogger of Seville

February 29, 2012 by Amanda Ameer

For Rossini's birthday and Leap Day, the Google homepage featured cartoon froggies performing The Barber of Seville. They neglected to also feature Sadie Hawkin's Day, so I refer you to this In Honor.   … [Read more...]

“Nice is different than good”

February 27, 2012 by Amanda Ameer

Lin-Manuel Miranda, who was truly excellent in the recent City Center production of Merrily We Roll Along, started a series of Tweets that are continuing to this moment of Sondheim lower back tattoos (#sondheimlowerbacktattoo). This started when Miranda Tweeted back at theater publicist [I've since been corrected on Twitter - "Theater Publicist-in-the-making"...well congrats or I'm sorry, @mrtylermartins, You've Arrived!] Tyler Martins's suggestion of a Sondheim tramp stamp: You can read all the potential Sondheim lower back tattoos … [Read more...]

“Even better, you’re not watching PBS”

February 24, 2012 by Amanda Ameer

Placido Domingo did VERY well on The Colbert Report last night. Stephen Colbert is obviously a fan, which makes the thing completely adorable. The two discussed "the most popular song of all time" ("La donna è mobile", obviously, not "Imagine"), why tenors get all the girls, and "soaking the snooty crowd". The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive After a commercial break, Stephen and Placido perform. Together. More classical musicians on TV, … [Read more...]

Who’s honoring classical music now

February 23, 2012 by Amanda Ameer

Tonight, Plácido Domingo will teach Stephen to sing on The Colbert Report. My sister points out that he probably needs to learn because Obama has been singing everywhere. The show has done a better job than most of supporting classical music, which is to say, I found three interviews. All from 2008, randomly enough. Here's Alex Ross, from January 29, 2008, talking about Ronald Reagan getting to first base with Communism: The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video … [Read more...]

The Borrowers

February 21, 2012 by Amanda Ameer

Photoshopping one of Hilary's CDs into the back of Tiger Woods's crashed car is the extent my creative output, so I'm not going to judge composer Osvaldo Golijov. There is a controversy swirling around a commission for the Eugene Symphony. Respected NPR classical music critic Tom Manoff blogged about it here, and the Register-Guard picked up the story: When the Eugene Symphony performed the Pacific Northwest premiere Thursday night of “Sidereus,” a newly commissioned work by Grammy Award-winning composer Osvaldo Golijov, two members of the … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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