I think Declan, who works with me, sent this over to make me feel bad about not doing enough for Hilary’s Ives album. I mean, even the video ABOUT the ad campaign is cooler than anything I’ve ever done. When they have the hamburgers wrapped in Jay-Z prose it’s like COME on.
I like how “big pimpin'” decidedly does not roll off the tongue of the voiceover dude.
There’s just nothing better than advertising that gets more press. And press that gets more press. Those are my favorite things.