A couple weeks ago, I came up to the Berkshires for Bang on a Can’s summer festival (“Banglewood’) at MASS MoCA. Highlights included a trip to a place called “Label $hopper” to buy a sweater and learning that “Wi-Fi” is the new “HBO” is the new “jacuzzi” in New England motel speak. I’m sure you’ll all be shocked to learn that I noticed some good marketing along the way.
The Clark in Williamstown cleverly offers various ticket packages for other Berkshires attractions:
When I first looked at the Williamstown Theater Festival website to buy myself a ticket to Six Degrees of Separation (worth another read or movie-viewing with Facebook in mind), I wondered if they knew that their initials spelled out “WTF.” Yikes! Turns out, they’ve embraced their awkward initials and just completely gone for it in their merchandise and marketing materials:
In the lobby at MASS MoCA, they’re running a visitor-participation board, asking museum-goers to answer the question, “What movie should be set in the Sol LeWitt Wall Drawing Retrospective?”
As usual, Bang on a Can comes up with amazing concert spaces. Here’s one, also at MASS MoCA:
And just so you don’t all think I’m 100% obsessed, I take pictures of non-marketing things when I come up here, too.
This hilarious tree, for example:
The creepily perfect Marlboro Festival campus:
Sunset over Tanglewood:
And America’s favorite cellist whose name isn’t also a popular childhood toy in my car with the top down because the cello didn’t fit any other way:
Look for Good Vibratos: Alisa Weilerstein Covers The Beach Boys, coming soon to a record store near you.
Nice post – thanks for visiting us here in the Berkshires (I know where the Redneck tree/trail is…glad to see you got outside). Up here we’re all about collaboration between the different arts institutions – which finally seems to be starting to work. The great weather we had this summer helps as well. Thanks for the blog!
I second Kevin’s notion – I really enjoyed your post. Being a business owner and resident in Williamstown – thanks for the shout out to the WTF and The Clark – both organizations deserve some props this season – especially with their re-energized and “clever” marketing efforts as highlighted in your post. Although Summer is not over yet – all indications say that it was a great year for both The Clark and The Williamstown Theater Festival. I enjoyed your post so much we are going to share it with our subscribers and customers.
– a new fan of “Life’s a Pitch” and ArtsJournal
Another ‘agree’ with Kevin-lovely post, which really captures the two best sides of the Berkshires-culture and outdoor beauty. Thanks for coming up to visit and for writing about the satisfaction and enjoyment that comes from both those sides of our region.