Break it down

I think all marketing copy should read like the e mail my friend (and Strings Magazine coverboy!) Rob Moose sent to his list this morning:

admit it- you like bach.  i can feel it.  and you also like drinking.  that much is obvious. 

so

i’m not a mathematician, but i’m willing to wager that if you like the two elements separately, an additive process will only heighten your overall appreciation.

behold, then:

Bach Reformed (folky, danceable duo arrangements of Bach’s unaccompanied string music) + Barbes (lovely room, nice beer, wine and spirits selection)

Tuesday, March 16, 7pm
Barbes, 6th Ave and 9th St, Brooklyn

no money down

hope to see you

rob

You like Bach, you like booze, so come and drink at the concert. This could be applied to anything: You like Shostakovich, you like shoes, so put some on and come to the concert. You like Mozart, you like mauve*, so come see some….OK, well that one doesn’t work, but you get my point. If attending concerts is a no-brainer for all of us, why don’t we market them that way? And similarly, it’s been a long time since marketing materials told me WHY I should go to a concert. They spend a lot of time saying how great the performers are, and how great the critics have said the performers are, and they tell me everything is “not to be missed,” but I’m not entirely sure what will happen if I do miss them.

On Bach Reformed.
On Barbes.

*In honor of Sondheim’s beeday celebrations at the NY Philharmonic next week that I forgot to buy a ticket to (((((sob))))), name the musical that features mauve prominently. K, go.