According to You’ve Cott Mail according to The Stage News, Sadler’s Wells across (le) pond launched movie theater-style previews for upcoming productions last night at the Peacock Theater. From The Stage News:
Sadler’s Wells director of marketing and communications Kingsley
Jayasekera said: “At Sadler’s Wells we’re always looking for new ways
to tell our audiences about what we have coming up. Cinemas do this
very effectively to flag up forthcoming film releases, so why shouldn’t
theatre?”
I blogged about this here and endured some criticism from My Readers, including one shiny pearl of a comment that finished with, “Nothing is going to be able to stay the least bit sacred anymore, is it:(((“
Nope:)))