Via fellow ArtsJournal blogger CultureGrrl via The Onion, this attendance-boosting initiative from the Metropolitan Museum of Art:
NEW YORK–Hoping to boost attendance and broaden its base of
supporters, the Metropolitan Museum of Art launched a new initiative
this week that allows patrons, for the first time ever, to prod and
scratch at the classic paintings in its revered collection.“Though it contains more than two million pieces and represents a
profound legacy of artistic achievement, most people remain completely
indifferent to our museum,” Met director Thomas P. Campbell said. “So
we decided to try something a little different and give visitors a
chance to experience our timeless works of art up close and personal.”Added Campbell, “Please, bring the whole family and smudge up our paintings as much as you want.”
And the response?
Gerard Schmidt, a retired banker who lives near the Met, said he had
never much cared for museums until he was given the chance to manhandle
one of Monet’s Water Lilies.“At first it just looked like a picture of a bunch of lily pads, but
then I started scraping at it with my pocket knife and the whole
painting just sort of spoke to me,” Schmidt said. “For the first time,
I finally understand what Monet was trying to get across in her work.”
A new trend?
And the cash-strapped Boston Symphony Orchestra has created a
special “Jam Night” during which audience members can come up onstage
to play along with the orchestra, improvise lyrics, or just twirl
around waving colored scarves.