I was out and about on the Lower East Side on Monday night and at one bar, my friends and I were greeted with promotional The Ugly Truth shot glasses and napkins. [Yes, I was the girl taking pictures of shot glasses for her classical music PR blog at the bar. That is, in fact, how I get all the boys.]Every time I see an expensive mainstream promotion like this I crack myself up thinking about how the same promotion would be applied to classical music (also how I get all the boys). For example, will Deutsche Grammophon be creating promotional … [Read more...]
Archives for July 2009
Hyperboilerplate
A journalist friend forwarded a press release earlier today that included this:XXXX, the feisty mezzo-soprano from Kansas who was born toplay Rossini's equally feisty comic heroine, Rosina, fell and brokeher right leg early in act one of The Barber of Seville on Saturday,July 4th, the opening night of an important revival at London's RoyalOpera House, Covent Garden. She returned to the stage to finish theevening's performance, and blogged into the night about her adventureand its aftermath. She then showed up on every operatic … [Read more...]