I asked my friend Megan to text/e mail me a marketing reports for the blog from South by Southwest:
i was thinking about marketing things from sxsw and came up with absolutely nothing. i mean…..it’s the same as every other live music show or festival but just on steroids. there’s like a million product promotions (and always the same products. soco and dewars own the hipster booze circuit i swear) and branding events and whatever but it’s all the same. metallica played to promote their guitar hero game….but that pretty much got lost in the fact that metallica was playing. the most revolutionary thing i saw was austin whole foods!!! we went two days in a row, it was so fabulous.