I’ve always wondered how products get placement within other products’ ads. For example, 30 Rock is in featured in both Netflix and Hulu ads:
The iPod print and television ads not surprisingly drive me nuts: how do they choose which artists’ songs and cover art to feature on the Nano, etc. screens in their ads? I’ve certainly never seen a classical album featured…
Which is why I was pleasantly surprised and impressed to see pianist Simone Dinnerstein‘s new album cover on the eMusic subway and MetroNorth ads:
I asked her publicist if she or Telarc pitched that and she said no: apparently, the folks at eMusic are just Dinnerstein fans! Fair enough. I would not be surprised if that’s how a lot of these things happened, pitching and paying be damned!
Plus Dinnerstein’s got kind of an iconic-looking face, at least the way Telarc photographs her for those album covers. It grabs you.
I hope this isn’t the last time Dinnerstein and MF Doom are spotted working together!
You are correct…in many situations most of these music and TV sites pick shows and musicians that they or their target audience are fans of. In the case of apple, it has been reported several times that Steve Jobs (at least until he recently became sick) picked all of the music for the iPod commercials.