Archives for January 2009

I just re-read a press release I sent out about David, and the "For Immediate Release" in the top left corner of the e mail looks ridiculous. What is that?? Why do we start releases that way? Of course it's for "immediate release"; I'm "releasing" the news right now. Does it come from back-in-the-day when press releases were - what's the word - mailed? So the journalists could tell when the news was actually announced? How many classical music press releases are that time-sensitive, though. Come on now. Anyway, it's irrelevant with e … [Read more...]

'Twas the week before Christmas, and I went to see my friend Rob Moose and his string quartet OSSO perform at (le) poisson rouge in the West Village. They played just after pianist Gloria Cheng, whose program Allan Kozinn from The Times describes:The program Gloria Cheng played at Le Poisson Rouge on Monday evening was drawn from her most recent Telarc recording, a compilation of the complete (if slim) piano music of Esa-Pekka Salonen and Steven Stucky, along with a Lutoslawski rarity, the youthful Sonata (1934). But other threads bind … [Read more...]

If you're in town on January 17th, come keep me company at the Chamber Music America conference; it's really awkward if the PR person doesn't have attendees. I'll be yammering away about good arts marketing and publicity for little-to-no shekels at 1:30 in something intriguingly called the Manhattan room. My points are going to be that this is actually a really easy time to be saving money on arts promotion - there is no way I could have afforded to do artist publicity on my own ten years ago...I don't have company letterhead, I rarely spend … [Read more...]

Here is the first annual Best-of Publicity and Marketing list! I thought about prizes, and it's really only fitting to go meta and make free marketing the prize. So I will ask the boss man if winners can advertise on this blog one week at a time. In some cases it won't be applicable/doable, but...you get the idea. Best Publicity MoveJeremy Denk interviews Sarah Palin. Best ReviewRon Rosenbaum walks out of The Metropolitan Opera. Best Artist InterviewAngela Gheorghiu goes nuts in Opera News.Best Feature StoryMark Swed refuses to talk dirty … [Read more...]