Archives for August 2008

Each week, I'll post an interview with someone (or someones) far more knowledgeable than myself on specific marketing and publicity subjects. This week, American Public Media's National Marketing Manager for classical music Tim Peterson, and Managing Producer of Performance Today Silvester Vicic on the current state of public radio: quite possibly the oldest media supporter of new classical music. Tim J. Peterson joined American Public Media as National Marketing Manager for the Classical and Marketplace portfolios in the fall of 2007.  He … [Read more...]

If The Public Theatre's opening night of Hair doesn't make it onto the cover of The New York Times tomorrow, free publicity for everyone reading.The last minute and a half was truly the most remarkable thing I've ever seen on a stage, through no fault (?) of the production's own. … [Read more...]

First, I must footnote playwright Jason Grote for that phrase. He mentioned it in an e mail exchange, and I warned him that I would be claiming it as my own in the future. The future is now. Hilary (Hahn) was in The NY Times Crossword last Thursday. 54 down. The clue was "violin virtuoso", the answer: Hahn. Really? People got that? I started to count letters on my fingers...I-T-Z-H-A-K...B-E-L-L...At this point, I have lost all perspective on who's "famous" and who's "classical music famous". Hilary is clearly classical music-famous, but … [Read more...]

I saw [title of show] on Saturday, and it exceeded all expectations by combining my two great loves: musical theatre and viral marketing. SPOILER ALERT After finding out that their show is moving to Broad-way, writers/stars Hunter and Jeff are faced with the Sophie's Choice of changing their show to appease Broadway audiences, or sticking to the original, scrappy plan. There's a number, "Nine People's Favorite Thing", just before the finale that contains the lyrics, I'd rather be nine people's favorite thing Than a hundred people's ninth … [Read more...]

I have to go to work tomorrow for the first time in over a year. If you think I'm not picking out my outfit tonight and making sure I have push-pencils and a calculator, you are mistaken.So I'm going to work to begin my limited engagement as director of publicity for a record label (cue obligatory "boo's" and "hisses") while the current director is on maternity leave, which means I have to sneak in a post about classical music album art today. What I Hate About You, Classical Album Coversby Amanda Ameer1. Instruments. If an album says "Hilary … [Read more...]