Oh bless the Godspell Broadway revival ad campaign my soul:
Creepily religious, straightforward and smart. Gets people who already know Godspell excited and people who don’t, intrigued. All for the best.
I realize core-classical music doesn’t have lyrics to pull from, but I would love to see an ad campaign for a presentation of The Rite of Spring (I know I’ve used this example before) that uses quotes from all the terrible reviews and then just says “www.carnegiehall.org/ichoserite” at the bottom. Or, “I am delighted to add another unplayable work to the repertoire.” – Arnold Schoenberg, 1936, and at the bottom “www.hilaryhahn.com/playable2008”.
I (heart) ad campaigns that make you go “hmmm” and check the site for clarity.
Unfortunately, the awesome Godspell ads led me to their lame-o website. Alas, alas, ALAS for you, blind fools!