More good marketing stuff via In the News! Is this a challenge for Life’s a Pitch? It is so on, “Ian VanderMeulen”.
In an article in today’s (7/31) Atlanta Journal-Constitution about Alliance Theatre’s upcoming experiments with audience text-messaging, Kirsten Tagami writes, “This summer, the Atlanta Symphony Orchestra has used audience text messaging at its new venue in Alpharetta, the Verizon Wireless Amphitheatre at Encore Park. Concert-goers are encouraged to text questions before intermission, ASO spokeswoman Melissa Sanders said. Selected questions are answered by conductor Robert Spano and guest artists during the intermission show, which is broadcast on a big screen. The first time the ASO tried it, on June 28 during its all-Beethoven show, about 75 questions were received via text, she said. Sanders said she didn’t know of other orchestras that were using texting consistently, but some have experimented with it. ‘It’s definitely a trend in the field,’ she said.”
I wonder how many times they make the “please turn off your cell phone” announcement after intermission.