The musical [title of show] opens on Broadway in about an hour. Props to show creators Hunter Bell and Jeff Bowen for that, but the team should also be congratulated on the completion of their web series – The [title of the show] Show.
The musical is about the creation of a musical about a musical – got that? – so putting together a web series about said musical/musical/musical going to Broadway is good marketing stuff. I read that there were five to twenty four thousand viewers per episode; not huge numbers in the grand scheme of “the internet”, but a sizable fan base for a rookie show going into a Broadway run. Also, because of the podcasts, [title of show] managed to generate buzz and garner press when they weren’t even performing! In the interim, New York Magazine declared, “The funniest show of the season is now playing on the internet.”
The [title of show] Show can be found on YouTube and the show’s website.
Moral of the story: if Project Runway, American Idol and Dancing With the Stars weren’t proof enough, here we have yet another example of how much people love behind-the-scenes video material. My kingdom for a “Making of the Quartet” web series.