Bob Harlow, PhD, develops custom research programs that help organizations identify how to engage key audiences. He has held senior and management positions at IBM and at the market research consulting groups Yankelovich Partners, RONIN, and KRC Research.
He currently leads his namesake market research consulting organization, and has partnered with marketing managers and senior executives at some of the world’s largest companies and leading nonprofit organizations to build and target brands, offerings and marketing strategies. He has a PhD from Princeton University in social psychology and completed the post-doctoral program in quantitative analysis at New York University’s Stern School of Business and Graduate School of Arts and Science. He is the lead author of the four reports in the series, Wallace Studies in Building Arts Audiences.
